The beauty of stories lies in the journey they take us on: the process of discovery; meeting new characters; the […]

There is a certain magic in stories.
They transport us to other places and they show us hidden truths.
Unearthing the stories that lie beneath the surface of our communities reveals the secret influences that shape the environments we experience.

We are delighted to invite you to join us as we share techniques that enhance the power of storytelling in user research, and help you create the conditions to unearth meaningful, insightful stories.

Join us on the 13th and 14th August 2024 to experience the craft of storytelling in design research.

During this hands-on, 2-day School of X Masterclass in Storytelling for User Research you will learn how to:

🟡 Gain hands-on practice in integrating storytelling with field-based user research.
🟡 Connect with those you seek to understand, through storytelling.
🟡 Feel the emotional journey an authentic story can take you on.
🟡 Tap into the powerful stories of others to build empathy for their own journeys.
🟡 Use stories to make sense of situations and unlock new insights.

And as a gift to our wonderful School of X community we are delighted to offer a HUGE 50% early bird discount for people registering by 1st August 2024 – don’t miss out!!

• Date: Tuesday 13th & Wednesday 14th August 2024 (2 days event)
• Time: 9.00am – 5.00pm
• Venue: Republic Polytechnic, 9 Woodlands Avenue 9, 738964
• Fee: $400 per person (enjoy our Early Bird price of $200 per person if you register by 1st August 2024)
• Facilitators: Tzang Merwyn Tong and Tamsin Greulich-Smith

Understanding the people we design for is critical to the design process, but sometimes it’s difficult to draw out those personal experiences that allow us to gain fresh perspectives on a challenge. It’s even harder to make sense of our research findings, and uncover new meaning that provides insights we can design towards. 

Great designers know that stories hold almost magical power in the design process – and we’re here with an exciting new masterclass that will allow you to build your skills in storytelling for user research! 

- Build trust through stories 
- Create the environment that allows stories to flow 
- Spot the patterns and meanings in peoples’ stories 
- Identify the emotional journeys in the stories you hear 
- Turn stories into conversations that inform your sensemaking  

Kickstart the New Year by supercharging your design skills at this hands-on, two-day programme brought to you by experienced storytelling designers at the School of X. 

This masterclass is for you even if you don’t see yourself as a “natural” storyteller. Through the safe space stories create, and the non-judgmental environment of this class, you will be able to tap into your own storytelling talents, and find creative insights in the process that will enable your user research activities to become stronger and more meaningful.  

During the programme you will learn techniques and skills that will allow you to understand how: 

- stories take shape,  
- to draw authentic stories out of people,  
- to identify relevant insights,  
- to bring those insights into framing your challenge, and  
- to design solutions that make a difference. 

Above all, we are confident you will have fun with us and like-minded participants! 

Date: Thursday 11th & 18th January 2024 
Time: 9.00am – 5.00pm 
Venue: National Design Centre, Level 2, Auditorium (map) 
Fee: $400 per person 
Facilitators: Tzang Merwyn Tong and Tamsin Greulich-Smith 
Please note: lunch is not provided. 
There are no course pre-requisites: this masterclass is open to all.