Storytelling for User Research: Unlock new insights through power of stories!

The beauty of stories lies in the journey they take us on: the process of discovery; meeting new characters; the emergent ending. There is much we can learn from the experience of storytelling, if we wish to sharpen our skills in design thinking, and develop more empathetic solutions to our complex challenges.

Returning for its final run of the year, don’t miss the School of X “Storytelling for User Research” Masterclass, taking place this November! Join us to experience and learn about techniques that enhance the power of storytelling in user research, designed to help you create the conditions to unearth meaningful, insightful stories.

Feedback from previous participants commended “the hands-on and almost therapy-like running of the workshop, to form stories and learn collectively.”

They “liked that the experiential learning for interviews was relatively safe, such that it didn’t feel embarrassing to not do well, and in fact gave space to see and reflect on our reflexive behaviours and styles of questioning.”

They reflected that “the design of the training was thoughtful and built upon a consistent frame. Reinforcing without repeating. Very elegant.”

Are you keen to experience it for yourself? Register to be part of the 2-day masterclass to integrate the craft of storytelling into your design research.  During this immersive and reflective School of X Masterclass, you will learn how to:

🟡 Gain hands-on practice in integrating storytelling with field-based user research.
🟡 Connect with those you seek to understand, through storytelling.
🟡 Feel the emotional journey an authentic story can take you on.
🟡 Tap into the powerful stories of others to build empathy for their own journeys.
🟡 Use stories to make sense of situations and unlock new insights.

As a gift to our wonderful School of X community, we are delighted to offer a 25% early bird discount if you register by 8 November 2024!

Date: 21st – 22nd Nov 2024
Time: 9.00am – 4.30pm
Venue: Bras Basah
Fee: $400 per person (or $300 per person by 8 Nov)

Facilitators: Tzang Mervyn Tong & Tamsin Greulich-Smith